Welcome to Mubu Digital

I’m a multi-disciplined UX architect with government Digital by Default Service Standard experience



Client: Office for National Statistics
Project: Local data discovery

Client: Office for National Statistics
Project: Website

Client: Aviva
Project: Health claims app and websites



Personas, user interviews, mental models, surveys, stakeholder workshops, heuristic markup, competitor analysis…

Interaction Design

Wireframes, digital and paper prototypes, mobile, sketching…

User Testing

Usability testing, unmoderated testing, remote testing, focus groups…

Information Architecture

Sitemaps, taxonomies, card sorting and tree testing, content audits…


Analytics, A/B testing, multivariate testing

Service Design

Simplified end-to-end journeys


Hello, my name is Jonathan Porton and Mubu Digital is my company offering a range of user experience services. I’m a bit of an all rounder and work in both the public and private sectors. You can drop me into any stage of your project and I’ll hit the ground running. If you’re in the public sector then you might be interested to know that I work to the Government Digital Service Standard and my UX approach helped the Office for National Statistics pass their alpha and beta service assessments!

Jonathan worked closely with me and the team throughout the ONS digital publishing transformation programme – this included taking a pivotal role during the discovery stage and leading on user research (and information architecture) throughout the alpha to beta to the live launch.

Jonathan is a skilled, experienced usability practitioner with a preference for practical solutions and works well with development and design colleagues. It was a pleasure to work with him and given the opportunity I will do again in the future.

M. Jukes, Head of Product
Office for National Statistics

Jonathan had impact on our work from the first day he started working with us. His expertise was highly valued by the team and his insights strongly influenced the direction of product development. Jonathan is very easy to get on with – critical to his role of course, but this also made it a pleasure to work with him. I wouldn’t hesitate to hire Jonathan for other projects.

L. Dewis, Deputy Director
Digital Publishing Office for National Statistics

Jon is by far one of the best digital resources I have worked with in my career. He is more than comfortable being thrown in the deep end, even if a project is not in a good place as he has the skills to comfortable take control and get it back on track.
Jon has a number of digital skills which he is all very competent in including Senior project management, web analytics, Information architecture, user experience, business analysis and digital consultancy just to name a few.

M. Parker, Senior Digital Strategy and Development Manager